Thornapple Insurance Agency Welcomes You

We provide auto, home, life, and business insurance in the greater Grand Rapids, MI area.

As a top rated independent insurance agency in Grand Rapids, MI since 1976 we are excited to have the opportunity to provide you solid choices for all your home insurance, auto insurance, life insurance, and business insurance needs. It’s not a mystery how our clients enjoy a brighter more secure future. We take pride in offering options better than the big “non-independent” companies when it comes to:

Local, People Oriented, Customer Service

The Thornapple Insurance Agency and staff are part of your greater Grand Rapids, MI community. We have been for OVER 40 YEARS. We just don’t say it. We are involved with local events, charities, and organizations to help our communities grow. As such, we live and work with people in our community not organizations. We know the personal relationship we have with our clients goes a long way to customer satisfaction. You can be confident you’ll get a high level of friendly customer service from our staff.

We offer you a big difference on your expectations:

  • Answers to Your Questions: Whether buying a car, moving to a new home, losing or changing jobs, or even starting a business you are sure have many questions. Picking the right insurance coverage for you and your family isn’t just about review quotes on coverage and rates. It’s about working with the right insurance agent. At Thornapple Insurance Agency we are always available to review your needs and answer your questions prior to even quoting your coverage.
  • Choice: As an independent insurance agency we represent multiple carriers. What it means to our home insurance, auto insurance, life insurance, and business insurance customers is peace of mind knowing they are getting competitive, stable, long standing insurance carriers, coverages, and prices. These carriers consistently earn customer trust though our agency communication, personal relationships, and overall satisfaction.
  • Honesty: You should never feel pressured to choose an agent, coverage, or rates. Thornapple Insurance Agency will review the recommendations and offers we feel fit your needs. We’ll be upfront about the carrier and why we have chosen them. We give you plenty of time to review and ask questions. Only then will we feel confident you are getting the best from us.

Client Satisfaction is our Priority

In recent studies customer satisfaction amongst the nation’s largest insurers is falling and independent insurance agency customer satisfaction is rising. At Thornapple Insurance client satisfaction is a priority. One key reason is we offer better value than larger insurers. Our customers find value from the following:

  • Personal interactions with every customer
  • Customer education on coverage and how it affects prices
  • Outstanding staff responsiveness
  • Effective resolution of billing problems, policy questions, and claims

How to get started

If you are in Greater Grand Rapids, MI and need personal, one-on-one help with the following insurance needs:

Get started by calling 1-616-957-1710 or use the form on this page to Request a Quote and we’ll get back with you to review your policy recommendations.